Selected work.

Kickd is a social app for football gamers to track scores, league standings, and react to each other's results.

I founded Kickd and led product from concept to launch — wireframing, hi-fi design, microinteractions, and working with development partners to ship in React Native.

A fintech platform for Pakistan's creators and freelancers. I led the brand and product direction — the identity, the design language, and how the product feels to use.

Kair is an air quality system for communities — a purifier, an app, and a sensor network currently in development.

I joined as founding designer, working across hardware and software from early concept through prototype.

Head of Design at a B2B platform for e-commerce merchants — courier aggregation, instant COD settlement, and revenue-based financing.

I lead a prototype-first way of working, turning a fast stream of ideas and conversations into structured, testable product across strategy, tooling, and internal experience.