I enjoy the messy, early part
of the product design process.
I'm most alive in the messy, early part of a project — staying close to the problem, prototyping to find what's true. Strategy without a prototype is just a deck. That's held across ten years and three different worlds: emerging-market consumer products, financial tools, UK public services. The range isn't a lack of focus — a method that survives a football app, a wallet, hardware and a government committee is a method.
Experience
Also co-founded Kair alongside this role, leading the physical and digital design of air-quality focused products.
A short-term engagement based in Lahore.
Taking the time to solve the right problem — including founding design work on Kickd.
Redesigned the Vieweet° application suite across mobile and desktop.
Redesigned the fostering and special educational needs support application experiences, using prototyping to drive culture change at the local and central government level.
Experience and service design for financial products. The biggest project was redesigning how money moved internally within a large financial institution.
Coaching and culture
The part of the job I'd keep if I could only keep one. I'd rather grow a designer's judgement than hand them a spec — set the conditions, leave room for people to make the call, and let the craft compound. Culture isn't a perk of the work; it is the work.
Let's talk.
Open to full-time remote roles and relocation.
Interested in learning more? Book a call.