I work across product strategy, UX, and prototyping as a single discipline. Founders and product teams hire me when they need the thinking and the making done by the same person.
I'm a software designer and studio founder. I do strategy, UX, and prototyping together because the combination is the point. Strategy without a prototype is just a deck.
Over ten years I've worked across UK public services, financial tools, and consumer products in emerging markets. The instinct is the same in each: understand the system before designing the screen.
Ask what's actually being solved. Map who else is involved. Make sure the brief is pointing at the real problem.
Wireframes and flow maps before pixels. High-craft execution of the wrong model is the most expensive kind of waste.
Design principles, naming conventions, decision structures. The product should grow without someone holding it in their head.
Strategy becomes testable through prototyping. Working things answer questions that decks can't.
Ask what's actually being solved. Map who else is involved. Make sure the brief is pointing at the real problem.
Wireframes and flow maps before pixels. High-craft execution of the wrong model is the most expensive kind of waste.
Design principles, naming conventions, decision structures. The product should grow without someone holding it in their head.
Strategy becomes testable through prototyping. Working things answer questions that decks can't.
Got a project in mind? Book a 30-min call and we'll figure out if I can help.
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