I prototype so teams can decide faster.

Kickd started as an idea I'd been sitting on for a decade of FIFA nights: the match ends and the result evaporates. My call was that the problem was never tracking, it was trust — so a score is captured by camera and confirmed by your opponent, and I resisted every push for manual entry. The harder a score is to fake, the more the record is worth playing for.

I joined at the idea stage to answer one question: would creators in an informal, cash-based economy trust a platform with money they're already owed? I prototyped the full financing flow in Lovable and tested it with real creators before a line of production code was written, then moved to higher-fidelity design and helped shape the initial team.

A purifier in a cupboard protects no one, so the brief I set was consistency rather than filtration. I'm a co-founder of the product studio, leading the physical and digital design: a walnut object with brass fittings and tool-free filters, made to earn a place in the living room rather than a cupboard. This involves collaboration with carpenters, engineers, and developers.

I joined a development-led organisation and introduced a prototype-first way of working. Ideas now get argued out in something merchants, ops and sales can all react to, rather than a spec each side reads differently. Lovable is how I get that in front of them in days, for internal and external tools alike.