Experiment · Showcase
krm
A digital Carom game and brand shell built with Swiss typographic discipline — the red queen circle is the single unbroken anchor across light, dark, and board contexts.
01
Overview
Krom digitises Carom — a game many South Asian families grew up playing on wooden boards — without flattening the tactility: physics, rules, and haptics stay honest to the real object.
Visually, the product follows International Typographic Style cues: grids, hierarchy, and type as image. The wordmark replaces the letter “o” with the queen piece — a red circle that never drifts in hue; only the field behind it changes.
02
Identity & logo
The name Krom was chosen to stay minimal, pronounceable, and short enough to carry the queen mark without noise. The logo system documents sizes, dark-on-light and light-on-dark treatments, and the icon-only lockup.
Open the dedicated logo sheet — it mirrors the same structure used in marketing and in-app chrome.
03
Showcase pages
Static pages under krom/ prototype the marketing surface: narrative on About, rules comprehension, and a download path. Each is self-contained HTML/CSS you can open directly or host as-is.
04
Principles
We shape tools and tools shape us — design that respects both.Krom · editorial line
That line doubles as a craft thesis: restraint in the UI, clarity in the rules copy, and one disciplined red instead of a rainbow of accents.