Private by default
Captures start personal; shared spaces stay invitation-only—no audience-building, no algorithmic feed.
Selected Project · Private by design
Capture anything. Share with who matters.
Tye
A private-first capture and sharing concept for small groups, designed to keep moments organized without the noise of traditional social feeds.
01
Why Tye exists
Tye starts from a simple problem: people save meaningful moments across notes, screenshots, and camera rolls, but those moments rarely stay organized or contextualized. The experience quickly becomes fragmented.
The concept rethinks this by centering on captures that can stay personal or be shared into small trusted spaces. Instead of publishing to an audience, users place moments where they belong.
02
Branding
Visual language from the marketing exploration: system-native type, high-contrast accents, and a bento-style vocabulary grid that maps directly to product gestures and spaces.
Product vocabulary
Pull to Add
Private First
Remind Me
Share to Space
03
Product principles
The prototype was shaped by three principles. Every interaction should feel lightweight enough to use in the middle of everyday life.
Low-friction capture
Pull-to-add and gesture-first flows reduce menu depth so saving a moment never feels like a project.
Calm hierarchy
Compact cards, restrained type, and consistent rhythm keep cognitive load low and scanning predictable.
Design choices prioritize clarity over decoration, with compact cards, restrained typography, and consistent spacing to keep cognitive load low.
04
Prototype walkthrough
The interface is split into three core areas: Now for active captures, Spaces for shared collections, and Archive for resolved context. This gives users a clear mental model for where things live over time.
A native-style phone frame presentation helps communicate intended mobile behavior and transitions during product discussions and testing.
05
Interaction patterns
Gestures are core to the concept: pull-to-add creates fast capture momentum, while horizontal swipes on cards map to completion and reminders. These mechanics reduce reliance on menus and keep the UI focused.
Bottom sheets for add, share, and settings flows preserve context and avoid disorienting page jumps, making the product feel coherent and app-like.
06
Next phase
The next step is validation with real group workflows: what gets captured, how often items are shared, and which reminders actually lead to action. That data will determine if the concept should evolve into production.
Want to see the reconstructed static prototype frame?
View prototype page →